Master Programme In Business Administration (digital Management)
Semester 1
Accounting for Business Decisions
Managerial Economics
Management Fundamentals
Business, Government & Society
Business Research Methods
Enterprise Analysis-Desk Research
Semester 2
Marketing Management
Financial Management
Human Resource Management
Decision Science
Geopolitics & The World Economic System
Business Systems & Procedures
Semester 3
Enterprise Performance
Enterprise Performance Start-up and New Venture Management
Summer Internship Project (SIP)
Introduction to Digital Marketing & e-Commerce
Search Engine Marketing Email Marketing
Social Media Marketing–I Digital Branding Content Marketing
Semester 4
Managing for Sustainability Dissertation
Sales and Distribution Management
Social Media Marketing–II
Mobile Marketing Web Analytics Affiliate Marketing
Online Reputation Management Brand Planning & Consumer Insights
Duration : - 2 Year
Eligibility : - Graduation
